New Ferrari CEO announced – Benedetto Vigna appointed

Former tech boss takes the reins at the most iconic supercar marque of them all.

2021 Ferrari CEO

Ferrari has just announced the appointment of Benedetto Vigna as its new chief operating officer, following an interim period of management by Chairman John Elkann who was in place after Louis C. Camilleri’s resignation in December. 

Benedetto Vigna’s background is in tech, holding a top-level position at one of Europe’s biggest tech companies STelectronics. His specific department was in fact the largest and most profitable part of the wider business, and the closest related to tech rapidly being integrated into modern cars as digitisation and electrification became more prominent, even in a supercar company like Ferrari. 

Commenting on the appointment, John Elkann said: “We’re delighted to welcome Benedetto Vigna as our new Ferrari CEO. His deep understanding of the technologies driving much of the change in our industry, and his proven innovation, business-building and leadership skills, will further strengthen Ferrari and its unique story of passion and performance, in the exciting era ahead.”

Roma

This decision to install a management figure from the tech world, rather than the more traditional automotive circuit, reveals the board’s openness towards the application of new technologies, and signals a telling stance Ferrari has in consideration of the electrification challenges faced by all legacy car manufacturers. 

With so much change at the top of Ferrari’s management in the last few years, it’s not surprising to already see the effects on the model range, with two new model lines in the Roma and SF90 ready to be joined by a new F8-replacing mid-engined V6 hybrid ‘baby SF90’, the highly controversial Purosangue SUV and a confirmed all-electric hypercar by the middle of this decade. 

This dramatic change to a product line up that has remained mostly static in form since the mid-1990s shows that Ferrari is already well into the process of reimagining itself for the future, and it’s something the appointment of a new tech boss at the top of its management structure, rather than legacy automotive CEO, only reaffirms. 

Recommended

Evolution of the Ferrari GT: 365 GTB4 Daytona to the 812 Superfast
Ferrari GTs feature
Ferrari

Evolution of the Ferrari GT: 365 GTB4 Daytona to the 812 Superfast

From ’60s Daytona through to today’s 812 Superfast, Ferrari has offered an unrivalled series of front-V12-powered super-GTs. We drive five of the best
30 Jul 2021
2022 Ferrari 296 GTB unveiled – V6-hybrid to pack 818bhp punch
2022 Ferrari 296 GTB AF – front quarter
Ferrari

2022 Ferrari 296 GTB unveiled – V6-hybrid to pack 818bhp punch

Ferrari’s revolution is now up to full speed with its new plug-in hybrid V6 mid-engined supercar
24 Jun 2021
Ferrari F8 Tributo replacement to be revealed June 24
Ferrari F171 spy 2021 – header
Ferrari

Ferrari F8 Tributo replacement to be revealed June 24

Ferrari’s going hybrid and V6 for its next mid-engined supercar
16 Jun 2021
The reluctant LaFerrari driver – evo archive
evo archive – LaFerrari truck extraction – stop!
Ferrari

The reluctant LaFerrari driver – evo archive

How do you get a £1million hypercar out of the back of a delivery truck? Very, very, slowly…
15 Jun 2021

Most Popular

Used car deals of the week
Used car deals Oct 20 21
Features

Used car deals of the week

Here's what caught evo’s fancy this week on the second hand car market
20 Oct 2021
2022 Range Rover previewed before reveal next week
Range Rover teaser
Land Rover Range Rover

2022 Range Rover previewed before reveal next week

A new era for the Range Rover is about to be revealed, with new engines, tech and styling
20 Oct 2021
'It's saddening to see the Countach name applied to such a cynical exercise'
Dickie Meaden opinion
Lamborghini

'It's saddening to see the Countach name applied to such a cynical exercise'

Lamborghini’s ‘homage’ to the Countach sees Meaden in reflective mood
26 Oct 2021