Skip advert
Advertisement

Jaguar Land Rover develops invisible pillars and ghost car technology

JLR wants to improve safety and make urban driving easier with new cutting-edge digital technology

Jaguar Land Rover has its eyes set firmly on the future, as demonstrated by its latest innovation. Acknowledging that the larger pillars of new cars often create significant blind spots, JLR has developed a ‘360 Virtual Urban Windscreen’ to vastly improve visibility and reduce the chances of unsighted accidents.

It works by capturing live video with cameras positioned on the body, which is then played on screens mounted on the inside of the pillars. This then creates the illusion that the pillars are ‘invisible,’ removing the blind spot completely and offering full 360 degree vision.

Advertisement - Article continues below

The A-pillars (either side of the windscreen) play their image whenever an obstruction appears, with the doors’ B-pillars projecting their image when the driver looks over his/her shoulder to look back. This clever technology connects to the Cloud, where information is collected from local infrastructure and businesses. Things like fuel prices of local fuel stations can then be projected onto the screen, appearing to work in a similar way to Google’s Glass technology.

Dr Wolfgang Epple, Director of Research and Technology, explains: ‘our ultimate aim is to reduce road accidents and enhance the urban driving experience. The Jaguar Land Rover research team is developing this technology to improve visibility and to give the driver with the right information at the right time. If we can keep the driver’s eyes on the road ahead and present information in a non-distracting way, we can help drivers make better decisions in the most demanding and congested driving environments.’

Skip advert
Advertisement
Advertisement - Article continues below

JLR has also been working to produce technology that helps with satellite navigation. Seemingly borrowing an idea from Gran Turismo, JLR’s tech projects a three-dimensional ghost car onto the windscreen ahead of you. Rather than projecting the previous fastest laptime ahead like on the video game (that tech might exist soon with Virtual Windscreen though), JLR’s ghost acts as a car to lead you to your destination.

Dr Epple says: ‘driving on city streets can be a stressful experience, but imagine being able to drive across town without having to look at road signs. We want to present all of this information on a head-up display in the driver’s eye-line, so the driver doesn’t have to seek it out for themselves and take their eyes off the road ahead.’

It’s all very clever and still in stages of development, but recent announcements that JLR developed artificial intelligence and cutting-edge engine tech will be fitted to Jags and Land Rovers ‘within the next few years,’ suggest that this latest technology could follow shortly after.

While 360 degrees of vision can surely be no bad thing for driving, we do worry that a wave of Gran Turismo fans will end up trying to catch up with the leading ghost car. Given that it’s fixed to stay ahead, it could result in some serious pressing-on...

Skip advert
Advertisement

Recommended

New Jaguar GT heads to the Nürburgring: 1000bhp production car goes performance testing
Jaguar GT Type 00 – front
News

New Jaguar GT heads to the Nürburgring: 1000bhp production car goes performance testing

All-electric Jaguar continues its testing ahead of its 2027 launch
27 Jun 2025
Jaguar XJR-15 (1990-1992) review – TWR's Le Mans-winning V12 for the road
Jaguar XJR-15 front
Reviews

Jaguar XJR-15 (1990-1992) review – TWR's Le Mans-winning V12 for the road

The oft-forgotten Jaguar hypercar cousin to the XJ220 has a Le Mans-proven V12 and a carbon construction. We drive it in the sopping wet on track
30 May 2025
Best Jaguars – big cats that defined the breed
The best Jaguars
Best cars

Best Jaguars – big cats that defined the breed

As Jaguar stares down the barrel of a polarising new era, it’d do well not to forget some of the brilliance from its past. We list Jag’s modern greats…
6 Dec 2024
'Jaguar’s rebrand isn’t the problem, its new cars will be'
Jaguar Type 00
Opinion

'Jaguar’s rebrand isn’t the problem, its new cars will be'

Jaguar’s biggest challenge isn’t the fallout from its new brand marketing, but that it’s entering a market that’s showing very little signs of life
3 Dec 2024
Skip advert
Advertisement

Most Popular

Honda Civic Type R for £5k off – save 10 per cent on the ultimate hot hatch
Honda Civic Type R deal
News

Honda Civic Type R for £5k off – save 10 per cent on the ultimate hot hatch

The Civic Type R is not long for this world and there are deals to be had on Honda’s pricey but near-perfect hot hatch
26 Jun 2025
Frontline MGA Factory Edition review – a quaint classic with a modern heart
Frontline MGA Factory Edition
Reviews

Frontline MGA Factory Edition review – a quaint classic with a modern heart

The MGB restomod specialist turns its attention to the B’s pretty predecessor. The result is compelling
26 Jun 2025
Can Lotus survive its latest crisis?
Lotus factory
Opinion

Can Lotus survive its latest crisis?

Lotus’s latest troubles are grabbing headlines, but the writing’s been on the wall for some time.
28 Jun 2025