Stephan Winkelmann to return to Lamborghini as CEO in dual role with Bugatti

Domencali is out to head up Formula 1, so Winkelmann is returning to Lamborghini as president and CEO

The Volkswagen Group’s upper management reshuffle continues to make headlines, with Audi announcing that former Lamborghini president and CEO Stephan Winkelmann will return to the top job in Sant'Agata but retain his current role as CEO of Bugatti. The news comes after current Lambo boss Stefano Domencali’s move to head up Formula 1 as its new CEO. 

Italian/German Stephan Winkelmann originally left his post at Lamborghini in 2016 before briefly heading up Audi Sport, and during his tenure in the top job at Lambo helped the brand launch a generation of new models. He also engineered the deal for Lamborghini to return to the high-end and high-profit SUV market with the Urus.

Markus Duesmann, Chairman of the Board of Management of AUDI AG stated in regards to the reappointment: “Stephan Winkelmann has decisively shaped the history of Lamborghini, no one else stands more clearly for the Lamborghini brand, and he is exactly the right person to lead this unique brand into a successful future.” 

Winkelmann’s return comes at a particularly inflammatory time in Lamborghini’s history. Rumours continue to fly as to the future of both Lamborghini and Bugatti’s place within the Volkswagen Group, the status of both apparently remaining under review as the whole conglomerate prepares to restructure for a cleaner, electric-biased future.

The positioning of Lamborghini, Bugatti and, indeed, Bentley is looking increasingly out-of-step with the Volkswagen Group’s future plans, with VW not wanting to necessarily be associated with the large, thirsty models that these three famous names almost exclusively produce. 

By placing two of these brands under a single leadership, you might even say it packages the pair nicely for a new ownership model beyond the Volkswagen Group should they be offloaded by the German giant. 

Recommended

'It's saddening to see the Countach name applied to such a cynical exercise'
Dickie Meaden opinion
Lamborghini

'It's saddening to see the Countach name applied to such a cynical exercise'

Lamborghini’s ‘homage’ to the Countach sees Meaden in reflective mood
26 Oct 2021
My Life & Cars – Maurizio Reggiani, Chief technical officer, Lamborghini
Maurizio Reggiani life in cars
Lamborghini

My Life & Cars – Maurizio Reggiani, Chief technical officer, Lamborghini

With stints at Maserati, Bugatti and, since 1995, Lamborghini, Maurizio Reggiani has supercar blood running through him
9 Sep 2021
Lamborghini Countach LPI 800-4 revealed – the legend returns
Lamborghini Countach LPI 800-4
Lamborghini

Lamborghini Countach LPI 800-4 revealed – the legend returns

New Countach LPI 800-4 limited edition celebrates 50 years since Gandini’s original
16 Aug 2021
New Lamborghini Countach special edition teased
Lamborghini Countach special
Lamborghini

New Lamborghini Countach special edition teased

Marking 50 years of the iconic supercar, Lamborghini is set to launch a modern day Countach special edition
12 Aug 2021

Most Popular

High performance Aston Martin DBX to be ‘most powerful luxury SUV’ on sale
Aston Teaser
Aston Martin DBX

High performance Aston Martin DBX to be ‘most powerful luxury SUV’ on sale

Aston’s high performance DBX to be revealed on Feb 1 and pack a whole lot more power
18 Jan 2022
Peugeot 9X8 Le Mans Hypercar shown in new images
Peugeot 9X8 Le Mans Hypercar
Peugeot

Peugeot 9X8 Le Mans Hypercar shown in new images

Peugeot Sport’s new wingless Le Mans racer gears up for its competition debut later this year
18 Jan 2022
Porsche 911 GT3 Touring 2022 review – pairing the magnificent 992 GT3 experience to a more subtle audience
Porsche 911 GT3 Touring eCoty – front tracking
Porsche 911 GT3

Porsche 911 GT3 Touring 2022 review – pairing the magnificent 992 GT3 experience to a more subtle audience

There are few, if any, more rewarding, engaging or intense experiences for those in pursuit of the thrill of driving
7 Jan 2022