Jaguar Land Rover to spread new naming strategy across entire portfolio

Following on from the Land Rover Velar, all JLR product will adopt the same powertrain naming strategy

jaguar land rover naming strategy

As of next year, all Jaguar Land Rover models will receive new designations to more easily distinguish different engine types and outputs within the model ranges. In a photograph taken by Don Etchells, a reader of our sister title Auto Express, a Jaguar F-Type was spotted wearing the new nomenclature, pointing towards a range-wide change. 

Already in use in the new Range Rover Velar, the new badging will consist of a letter denoting the engine type followed by a number representing metric horsepower. The image depicts a P380 AWD badge on the rear of a Jaguar F-Type – likely referring to the use of Jaguar’s 3-litre supercharged V6 engine producing 380ps (374bhp) connected to an all-wheel drive system.

> Click here for our review of the Range Rover Velar 

As JLR also heads towards a wider range of electrified hybrid and pure EV models like the upcoming I-Pace, the company is expected to use the letter E to represent such drivetrains. As a result, the 395bhp electric drivetrain expected to be featured in the new I-Pace should be known as the E400 when it launches next year.

Range Rover Velar - rear three quarter

Whether the plug-in hybrid Range Rover and Range Rover Sport models announced at the Frankfurt motor show also adopt this E nomenclature, or make use of their own is unknown.

This new badging system should bring a bit of consistency across the Jaguar and Land Rover ranges, but will also do so more clearly than the contrived and controversial naming strategy being implemented by Audi from next year. Unlike JLR, Audi is implementing the use of two digit numbers that play no specific relevance to the power output, instead running with the ‘bigger the number, the more powerful the engine’ mentality.

Recommended

Jaguar XJ41 – Dead on arrival
Jaguar XJ41
Jaguar

Jaguar XJ41 – Dead on arrival

The blighted ’80s ‘F-type’, the demise of which led to the creation of the Jaguar XK8 and launched a new era for Aston Martin
8 Apr 2021
New Jaguar Land Rover electric car roadmap will see Jag become a pure EV brand
JLR future
Jaguar

New Jaguar Land Rover electric car roadmap will see Jag become a pure EV brand

Under new leadership, the Jaguar and Land Rover brands reveal their new electrified futures
15 Feb 2021
Ecurie Ecosse C-type homage series revealed
Ecurie Ecosse C-type homage
Jaguar

Ecurie Ecosse C-type homage series revealed

Historic Scottish racing outfit to build seven new units of the iconic Jaguar
14 Jan 2021
Jaguar Vision Gran Turismo SV Concept revealed
Jaguar Vision Gran Turismo SV Concept - quarter
Jaguar

Jaguar Vision Gran Turismo SV Concept revealed

Jaguar’s crack design team has revealed a new take on its virtual reality GT Concept
16 Dec 2020

Most Popular

Aston Martin V12 Vantage officially coming in 2022
V12 Vantage teaser
Aston Martin Vantage

Aston Martin V12 Vantage officially coming in 2022

Aston Martin’s dreamy small body/big engine combo is back, a new V12 Vantage is coming next year
1 Dec 2021
Used car deals of the week
Used car deals main
used cars

Used car deals of the week

Here's what caught evo’s fancy this week on the second hand car market
2 Dec 2021
Audi RS3 2021 review - Audi Sport set to take on AMG’s A45S
Audi RS3 review 2021
Audi RS3

Audi RS3 2021 review - Audi Sport set to take on AMG’s A45S

Audi’s new RS3 hyper hatch finally gets the technology to take on AMG’s range-topper
22 Nov 2021