Jaguar Land Rover to spread new naming strategy across entire portfolio

Following on from the Land Rover Velar, all JLR product will adopt the same powertrain naming strategy

As of next year, all Jaguar Land Rover models will receive new designations to more easily distinguish different engine types and outputs within the model ranges. In a photograph taken by Don Etchells, a reader of our sister title Auto Express, a Jaguar F-Type was spotted wearing the new nomenclature, pointing towards a range-wide change. 

Already in use in the new Range Rover Velar, the new badging will consist of a letter denoting the engine type followed by a number representing metric horsepower. The image depicts a P380 AWD badge on the rear of a Jaguar F-Type – likely referring to the use of Jaguar’s 3-litre supercharged V6 engine producing 380ps (374bhp) connected to an all-wheel drive system.

Subscribe to evo magazine

Subscribe today to our exclusive new offer and SAVE 39% on the shop price, get evo for its original cover price of £3.00 an issue, plus get a FREE gift worth £20!

> Click here for our review of the Range Rover Velar 

As JLR also heads towards a wider range of electrified hybrid and pure EV models like the upcoming I-Pace, the company is expected to use the letter E to represent such drivetrains. As a result, the 395bhp electric drivetrain expected to be featured in the new I-Pace should be known as the E400 when it launches next year.

Whether the plug-in hybrid Range Rover and Range Rover Sport models announced at the Frankfurt motor show also adopt this E nomenclature, or make use of their own is unknown.

Advertisement
Advertisement - Article continues below

This new badging system should bring a bit of consistency across the Jaguar and Land Rover ranges, but will also do so more clearly than the contrived and controversial naming strategy being implemented by Audi from next year. Unlike JLR, Audi is implementing the use of two digit numbers that play no specific relevance to the power output, instead running with the ‘bigger the number, the more powerful the engine’ mentality.

Advertisement

Recommended

Visit/article/202218/drive-the-most-powerful-supersaloon-jaguar-has-ever-built
Sponsored

Drive the most powerful supersaloon Jaguar has ever built

11 Feb 2020
Visit/jaguar/202210/jaguar-f-type-r-2020-review-supercharged-v8-coupe-takes-the-fight-to-porsches-992
Jaguar

Jaguar F-type R 2020 review

10 Feb 2020
Advertisement

Most Popular

Visit/supercars/201980/maserati-confirms-future-plans-as-fcapsa-flagship
supercars

Maserati confirms future plans as FCA/PSA flagship

A new electric GranTurismo, Alfieri super sports car and revenue-grabbing SUV all detailed in Maserati’s grand plan
14 Feb 2020
Visit/toyota/202232/250bhp-toyota-gr-corolla-hot-hatch-in-the-pipeline
Toyota Corolla

250bhp Toyota GR Corolla hot hatch in the pipeline

Following in the footsteps of the GR Yaris homologation special, Toyota’s Gazoo Racing division is to launch a hot Corolla
13 Feb 2020
Visit/bmw/m2/202236/bmw-m2-competition-by-futura-2000-revealed-in-la
BMW M2

BMW M2 Competition by Futura 2000 revealed in LA

BMW’s latest art car expands into a series of limited-edition models by Futura 2000
14 Feb 2020
Visit/hyundai/i30-n-hatchback/201775/hyundai-i30-n-versus-hyundai-i30-tcr
Hyundai i30 N hatchback

Hyundai i30 N versus Hyundai i30 TCR

Can Dickie Meaden beat Steve Sutcliffe in a straight(ish) race? We sent them to the Circuit Nuvolari with a pair of Hyundai i30 Ns to find out.
20 Sep 2019