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Audi SQ7 – interior and tech

Fit and finish is hard to fault, but the SQ7’s cabin is more clinical than luxurious

Evo rating
RRP
from £95,730
  • Refinement, comfort and flexible V8 make for an effortless family car
  • Cabin feels clinical; it’s a heavy beast

The SQ7’s cabin is best described as clean and functional rather than overly luxurious. Some will prefer the Audi’s understated cabin design to the glitzier BMW X7 and Mercedes GLS, but it doesn’t feel quite as special or sumptuous as those rivals as a consequence.

Or as high-tech. There’s nothing wrong with the SQ7’s split-screen MMI system, which positions a primary touchscreen above a haptic climate control panel on the centre console, but next to BMW’s latest iDrive system – or indeed the newer MMI setup fitted to Audi’s own Q6 e-tron – it doesn’t feel as cutting-edge. The haptic screens do work with more clarity and responsiveness than most others though, and compared to more complex infotainment systems on the market, are logical to use. 

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Space inside is vast, as you’d expect, and material and build quality is top-notch too, with tight tolerances throughout and precision switchgear. Physical climate controls would be nice, but the SQ7’s haptic panel is at least pressure-sensitive, requiring a firm press and relaying a ‘click’ when making selections on the screen.

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