Skip advert
Advertisement

BMW M GmbH outperforms AMG, posting record sales figures

High-performance variants from BMW buck the trend, selling in more numbers than ever

BMW has highlighted another big year with record-breaking M division sales for 2019.

A total of 135,829 units were sold globally, representing a 32.2 per cent increase on the previous year. The largest market share belonged to the United States, followed by Germany and the UK, with all three increasing their share against rivals AMG and Audi Sport.

Advertisement - Article continues below

This growth in sales was in large part due to BMW’s continually expanding range, which includes both full-fat M models and the more diverse selection of M Performance cars. With core high-revenue and high-output points in the market, such as the upper end of the hot hatchback sector now covered with new, more mainstream-biased products, it comes as little surprise to see BMW’s M division expanding so successfully.

> BMW X3 M 2020 review – the right ingredients in a very wrong package

BMW’s M Performance SUV models are also showing strong growth, with all models bar the entry-level X1 now featuring M Performance variants with a wide selection of powertrains in both petrol and diesel forms.

The expansion won’t slow down in 2020 either, as two of the M division’s core models will be revitalised in the form of the M3 saloon and M4 coupe. But it won’t all be smooth sailing, as the distinctive styling previewed by the 4-series Coupe Concept at the 2019 Frankfurt motor show has come under fire from the media and buying public already.

Regardless of the new M3 and M4’s public reaction, BMW’s high-performance (and high profit) models look set to continue underpinning its financial growth as we enter another decade.

Skip advert
Advertisement

Recommended

Best BMW M cars – the ultimate driving machines
Best BMW M cars
Best cars

Best BMW M cars – the ultimate driving machines

M is one of the fastest letters in the motoring alphabet. We pick our favourites from over 50 years of BMW M icons
15 Oct 2024
BMW Skytop V8 roadster to go into limited production
BMW Skytop front
News

BMW Skytop V8 roadster to go into limited production

Just 50 examples of the M8-based Skytop are expected to be made, priced at over £400,000 each
11 Oct 2024
Skip advert
Advertisement

Most Popular

Volkswagen Passat 2025 review – a breath of fresh air next to leaden EVs
Volkswagen Passat front
Reviews

Volkswagen Passat 2025 review – a breath of fresh air next to leaden EVs

Being ‘only’ 1500kg has its advantages. The latest Passat in petrol-only form reminds us ‘normal’ cars can and should be above average
16 Apr 2025
Best German cars – our high-performance favourites from the Fatherland
Best German cars
Best cars

Best German cars – our high-performance favourites from the Fatherland

If you still think Germans don’t have a sense of humour, you haven’t driven their finest performance cars. You’d be grinning from ear to ear
18 Apr 2025
Why the Vauxhall Astra should have been given a different name
Vauxhall Astra GSE
Opinion

Why the Vauxhall Astra should have been given a different name

It’s time to reassess a perennially underrated hatchback, says Porter
17 Apr 2025