BMW M GmbH outperforms AMG, posting record sales figures

High-performance variants from BMW buck the trend, selling in more numbers than ever

BMW has highlighted another big year with record-breaking M division sales for 2019.

A total of 135,829 units were sold globally, representing a 32.2 per cent increase on the previous year. The largest market share belonged to the United States, followed by Germany and the UK, with all three increasing their share against rivals AMG and Audi Sport.

This growth in sales was in large part due to BMW’s continually expanding range, which includes both full-fat M models and the more diverse selection of M Performance cars. With core high-revenue and high-output points in the market, such as the upper end of the hot hatchback sector now covered with new, more mainstream-biased products, it comes as little surprise to see BMW’s M division expanding so successfully.

> BMW X3 M 2020 review – the right ingredients in a very wrong package

BMW’s M Performance SUV models are also showing strong growth, with all models bar the entry-level X1 now featuring M Performance variants with a wide selection of powertrains in both petrol and diesel forms.

The expansion won’t slow down in 2020 either, as two of the M division’s core models will be revitalised in the form of the M3 saloon and M4 coupe. But it won’t all be smooth sailing, as the distinctive styling previewed by the 4-series Coupe Concept at the 2019 Frankfurt motor show has come under fire from the media and buying public already.

Regardless of the new M3 and M4’s public reaction, BMW’s high-performance (and high profit) models look set to continue underpinning its financial growth as we enter another decade.

Recommended

BMW M2 Competition vs Toyota GR Supra – the enemy within
BMW M2 Competition vs Toyota GR Supra - static
BMW

BMW M2 Competition vs Toyota GR Supra – the enemy within

The new Toyota Supra has more than a little BMW beneath its skin, so how will it compare with the real deal – the similarly priced BMW M2 Competition?
13 Feb 2021
BMW i4 to have more power than the M3 Competition
BMW i4 prototype
BMW

BMW i4 to have more power than the M3 Competition

BMW has revealed more details about its all-electric 4-series Gran Coupe and its 4sec 0-62 time
22 Jan 2021
BMW M8 Competition Gran Coupe vs Audi RS7 Sportback – battle of the alt-supersaloon
Audi RS7 vs M8 Comp GC - cornering
BMW

BMW M8 Competition Gran Coupe vs Audi RS7 Sportback – battle of the alt-supersaloon

BMW's grandest of M8 Competition Gran Coupes takes on our impressive fast-fleet Audi RS7
16 Jan 2021
2021 BMW iX revealed – the next big leap towards BMW’s BEV future
BMW

2021 BMW iX revealed – the next big leap towards BMW’s BEV future

500bhp all-electric SUV leads the charge for BMW’s EV range expansion
11 Nov 2020

Most Popular

Next Ferrari hypercar spied in development
2021 Ferrari hybrid hypercar prototype - front quarter
Ferrari

Next Ferrari hypercar spied in development

Ferrari’s next ground-breaking hypercar is on its way
3 Mar 2021
Mazda e-Skyactiv X engine revealed – clever compression ignition petrol updated
Mazda 3
Mazda

Mazda e-Skyactiv X engine revealed – clever compression ignition petrol updated

More power, lower emissions and improvised drivability promised for Mazda’s clever petrol engine
1 Mar 2021
Audi RS e-tron GT 2021 review – how does Audi’s take on a Porsche Taycan rival stack up
etron GT header
Audi

Audi RS e-tron GT 2021 review – how does Audi’s take on a Porsche Taycan rival stack up

Range-topping Audi RS e-tron GT benefits from Porsche Taycan DNA to be a superb grand tourer
2 Mar 2021