BMW M GmbH outperforms AMG, posting record sales figures

High-performance variants from BMW buck the trend, selling in more numbers than ever

BMW has highlighted another big year with record-breaking M division sales for 2019.

A total of 135,829 units were sold globally, representing a 32.2 per cent increase on the previous year. The largest market share belonged to the United States, followed by Germany and the UK, with all three increasing their share against rivals AMG and Audi Sport.

This growth in sales was in large part due to BMW’s continually expanding range, which includes both full-fat M models and the more diverse selection of M Performance cars. With core high-revenue and high-output points in the market, such as the upper end of the hot hatchback sector now covered with new, more mainstream-biased products, it comes as little surprise to see BMW’s M division expanding so successfully.

> BMW X3 M 2020 review – the right ingredients in a very wrong package

BMW’s M Performance SUV models are also showing strong growth, with all models bar the entry-level X1 now featuring M Performance variants with a wide selection of powertrains in both petrol and diesel forms.

The expansion won’t slow down in 2020 either, as two of the M division’s core models will be revitalised in the form of the M3 saloon and M4 coupe. But it won’t all be smooth sailing, as the distinctive styling previewed by the 4-series Coupe Concept at the 2019 Frankfurt motor show has come under fire from the media and buying public already.

Regardless of the new M3 and M4’s public reaction, BMW’s high-performance (and high profit) models look set to continue underpinning its financial growth as we enter another decade.

Recommended

This BMW SUV will form the technical basis for the next 3-series
BMW Neue Klasse SUV – front
News

This BMW SUV will form the technical basis for the next 3-series

BMW’s Neue Klasse EV technology will underpin everything from SUVs to a future all-electric M3
7 Dec 2023
BMW Vision Neue Klasse previews firm’s new-era production cars
BMW Vision Neue Klasse – front
News

BMW Vision Neue Klasse previews firm’s new-era production cars

At this month’s Munich motor show, BMW is showcasing its next-generation design and tech with a new EV saloon concept
2 Sep 2023
New BMW Concept Touring Coupe unveiled as reinvented Z3 M ‘clown shoe’ Coupe
BMW Concept Touring Coupe – front
News

New BMW Concept Touring Coupe unveiled as reinvented Z3 M ‘clown shoe’ Coupe

Evoking the Z3 M Coupe’s unmistakable body shape, the Z4-based Concept Touring Coupe debuts at this year’s Villa d’Este concours
19 May 2023
BMW XM 2023 review
BMW XM
Reviews

BMW XM 2023 review

BMW M’s new flagship is its most powerful model ever, but it’s also the weakest driving experience of the current M range
17 Mar 2023

Most Popular

The Jensen Interceptor ‘Mk5’ is a 770bhp V8 hybrid restomod
Jensen Interceptor ‘Mk5’
News

The Jensen Interceptor ‘Mk5’ is a 770bhp V8 hybrid restomod

The groundbreaking Jensen Interceptor FF has been given an electrified overhaul almost 60 years after its launch, but it retains the all-important V8
28 Feb 2024
Renault Sport Mégane RS Trophy‑R – the car world's greatest misses
Renault Sport Mégane RS Trophy‑R
Features

Renault Sport Mégane RS Trophy‑R – the car world's greatest misses

Targeting a Nürburgring lap record proved the undoing of a potentially all-time-great hot hatch
29 Feb 2024
New Alpine A290: latest details on the Renault 5's hot hatch cousin
Alpine A290 concept
Features

New Alpine A290: latest details on the Renault 5's hot hatch cousin

Good news for fans of accessible performance, as Alpine reveals more details about its forthcoming EV hot hatch, the A290
26 Feb 2024