Genesis G80 saloon priced from £37,460 to rival BMW 5-series

Genesis, Hyundai’s premium offshoot, is coming to Europe later this year to take on Germany’s premium offerings

South Korean luxury car maker Genesis is officially on its way to Europe after successful launches in the American and Asian markets. Designed to rival profit-rich premium brands like BMW, Audi and Mercedes, it’s range will kick off with two models in the UK, Germany and Switzerland before expanding into other European markets thereafter.

Arriving first will be the G80 saloon and GV80 SUV, an E-segment saloon and SUV that will rival European models like the BMW’s 5-series and the X5. Prices begin at £37,460 and £62,915 respectively, with both available with four- and six-cylinder petrol or diesel engines, with the G80 saloon available in a choice of rear or all-wheel drive configurations – the GV80 will be all-wheel drive only.

> 2021 Genesis G70 Shooting Brake revealed – look out Audi A4 Avant and 3-series Touring

The brand has big plans for a quick expansion too, with three all-electric models set to launch within its first year in Europe, starting with an all-electric G80 variant revealed last month. This will be quickly joined with a bespoke model built on Hyundai/Kia’s new E-GIMP EV platform, plus a third undisclosed product.

The smaller G70 saloon, GV70 SUV and recently-unveiled G70 Shooting Brake are also on their way to rival smaller D-segment saloon and SUV models like the 3-series and X3, and also run on a rear-wheel drive platform, in this case very closely shared to the Kia Stinger. These models will also offer a combination of four- and six-cylinder engines, however the flagship in-line six cylinder diesel will not be available in these smaller models due to packaging constraints. 

Competing at a premium pricing does require the development of a premium car, though, so Genesis has utilised Hyundai’s German engineering base to tailor its existing models for European tastes as well as conform to the homologation requirements in the EU and the UK. 

Genesis will also introduce a new sales model, with an aim to sell the majority of its cars online or through one of its own retail stores, rather than the traditional franchise framework. Similar to its parent company Hyundai, all Genesis models will include a five year care plan, inclusive of warranty coverage and servicing in a model similar to Ferrari.

Prices begin at £37,460 for the entry-level, rear-drive G80 saloon equipped with a 2.2-litre diesel – the GV80 SUV begins at £56,715 for the 2.5-litre petrol, rising to £62,915 for the 3-litre diesel Luxury line. Order books will open in June.

> Genesis X Concept revealed as a languid three-box GT coupe

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