Hyundai previews premium push with Vision G luxury concept

The V8-propelled, luxury coupe will appear at this year's Pebble Beach Concours d'Elegance.

Hyundai has unveiled a concept car that previews a family of future premium vehicles, and is set to appear at the upcoming Pebble Beach Concours d’Elegance.

The Vision G concept is a two-door, four-seat luxury coupe, and was designed with input from Hyundai design studios all around the world.

Subscribe to evo magazine

Subscribe today to have every issue of evo delivered straight to you. You'll SAVE 39% on the shop price, and get evo for its original cover price for a whole year!

While that would normally imply an uncomfortable mix of styles, coordination from Hyundai’s U.S. design office – and Hyundai president and chief design officer, Peter Schreyer – has led to a surprisingly cohesive product.

Actually, it’s not all that surprising – Schreyer has, in the past, led the design direction of Hyundai’s subsidiary Kia, and previously penned some of Audi’s most successful 1990s shapes, including the A3, A6 and most notably, the original TT.

Advertisement
Advertisement - Article continues below

‘The design [of the Vision G] is our interpretation of the idea that Hyundai breathes into all of its vehicles’ says Schreyer, ‘a DNA that balances design and performance with the idea that you don’t need to be over the top in terms of glitz and stereotypical luxury cues.’

Hyundai’s designers have incorporated the notion of ‘chivalry’ into this design concept, suggesting design that doesn’t need to shout in order to be noticed and respected.

While the grille design is distinctly that of a modern Hyundai, several other elements of the car remind us of other luxury vehicles – the rear has more than a hint of S-class coupe, and the roofline isn’t dissimilar to the Rolls-Royce Wraith. Of course, these could be considered flattering comparisons for a company like Hyundai – which speaks of just how far the company has come.

Powertrains have come a long way too. Under the long bonnet is a 5.0-litre V8 producing 420bhp at 6000rpm, and kicking out 383lb ft of torque at 5000rpm.

It’s based on the unit found in Hyundai’s existing Genesis and Equus models, though it gains power in this application, and Hyundai claims a flatter torque curve and lower noise, vibration and harshness.

The 2015 Concours d’Elegance takes place at Pebble Beach in Monterey, California, on Sunday August 16.

Advertisement - Article continues below
Advertisement

Recommended

Visit/hyundai/202592/hyundai-veloster-n-previews-next-i30-ns-new-dual-clutch-gearbox
Hyundai

Hyundai Veloster N previews next i30 N’s new dual-clutch gearbox

7 May 2020
Visit/hyundai/202071/renaissance-man-albert-biermann-and-how-he-transformed-hyundai
Hyundai

Renaissance man - Albert Biermann and how he transformed Hyundai

31 Dec 2019
Visit/hyundai/201990/hyundai-rm19-prototype-review
Hyundai

Hyundai RM19 prototype review

26 Nov 2019
Visit/hyundai/201977/hyundai-rm19-points-to-future-n-brand-performance-flagship
Hyundai

Hyundai RM19 points to future N brand performance flagship

21 Nov 2019
Advertisement

Most Popular

Visit/used-cars/20402/cheap-fast-cars-2020-the-best-budget-performance-cars-on-the-market
used cars

Cheap fast cars 2020 – the best budget performance cars on the market

The cheap fast car is a wonderful thing, if you buy right and do your research. These are our favourites from £1000 to £10,000
4 Jun 2020
Visit/features/17660/the-best-four-cylinder-engines-ever-we-pick-our-favourites
Features

The best four-cylinder engines ever

We've gathered a selection of our very favourite four-pots ever produced
27 May 2020
Visit/bentley/mulsanne/202688/bentleys-675-litre-v8-engine-is-no-more-we-pay-homage-with-a-classic-road
Bentley Mulsanne

Bentley’s 6.75-litre V8 engine is no more: we pay homage with a classic road trip

After 61 years of service, the end has come for Bentley’s 6.75-litre V8. To mark the occasion, we take one on a road trip from London to Geneva
3 Jun 2020
Visit/chevrolet/202690/c8-chevrolet-corvette-uk-prices-and-specifications-revealedchevrolets-new-mid
Chevrolet

C8 Chevrolet Corvette UK prices and specifications revealed

Chevrolet’s new mid-engined C8 Corvette is an American supercar for less
3 Jun 2020