Lotus appoints new CEO and plans return to motor racing (and James Bond)

Former Sunseeker and Jaguar Land Rover boss, Phil Popham, announced as new Lotus CEO

The changes at Lotus continue a pace following Geely’s acquisition in 2017, with the British sports car firm appointing Phil Popham as Senior Vice-President of Group Lotus and CEO of Lotus Sports cars. Reporting directly to Group Lotus CEO, Feng Qingfeng, Popham takes over the role vacated by Jean-Marc Gales in June.

Having recently been responsible for the turn around of luxury yacht maker Sunseeker, previous to this role Popham was a senior executive at Jaguar  Land Rover overseeing the British carmaker’s most successful period of growth.

Subscribe to evo magazine

Subscribe today to our exclusive new offer and SAVE 39% on the shop price, get evo for its original cover price of £3.00 an issue, plus get a FREE gift worth £20!

> Best cheap track day cars to buy now

Under previous CEO, Gales, Lotus returned to profit before Geely bought parent company Proton in 2017. Popham will now be responsible for setting out and implementing Lotus’ short and long term strategy.

Advertisement
Advertisement - Article continues below

Within that strategy will be the need to replace both the Exige and Evora coupes and make a decision on the Elise, which under Gales was not expected to be replaced but continue as is. Now in its 22 year of production the mid-engined roadster is an icon of the company and still popular among customers – Lotus’ 911 if you will – and will need careful consideration as to its future.

But Geely won’t want Lotus to stand still with what it currently produces and will expect Popham to expand the company’s model portfolio. This will initially be address with an SUV that is expected to share components with Geely owned Volvo XC40 and XC60s and be built in China.

A new design centre in Coventry will also see the brand return to the Midlands (the M250 concept was designed there back in the late 1990s), with Popham also quoted in the Financial Times as having a desire to see Lotus return to frontline motorsport as well get on MI6’s company car list and offer its most reckless employee an alternative to his Aston Martin. The former we can get on board with, the latter less so. Either way, Lotus’ steady recovery continues, which is good news for all.

Advertisement

Recommended

Visit/lotus/202124/lotuss-badge-engineered-specials-from-cortina-to-carlton-and-vx220
Lotus

Lotus's badge-engineered specials: from Cortina to Carlton and VX220

19 Jan 2020
Visit/lotus/22552/lotus-evija-hypercar-undergoes-further-testing-at-hethel
Lotus

Lotus Evija hypercar undergoes further testing at Hethel 

16 Dec 2019
Visit/lotus/22559/lotus-evora-gt4-concept-race-car-revealed-previews-2020-gt4-contender
Lotus

Lotus Evora GT4 Concept race car revealed

16 Apr 2019
Advertisement

Most Popular

Visit/porsche/cayman/202238/porsche-cayman-gts-40-2020-review-a-cut-price-cayman-gt4
Porsche Cayman

Porsche Cayman GTS 4.0 2020 review - a cut-price Cayman GT4? 

The 2020 Porsche Cayman GTS 4.0 regains its flat-six and therefore top-billing in the class. It’s a brilliant package for those whom a GT4 is a bit to…
16 Feb 2020
Visit/pagani/202249/eu5m-pagani-imola-revealed-with-815bhp-twin-turbocharged-v12
Pagani

€5m Pagani Imola revealed with 815bhp twin-turbocharged V12

As if the £2m Huayra BC wasn't enough, the Italian marque has unveiled yet another limited-run hardcore hypercar
17 Feb 2020
Visit/volkswagen/21153/2020-volkswagen-golf-r-mk8-spied-ahead-of-reveal
Volkswagen Golf R

2020 Volkswagen Golf R Mk8 spied ahead of reveal

Next-generation VW Golf R spotted cold weather testing prior to official launch
17 Feb 2020
Visit/hyundai/i30-n-hatchback/201775/hyundai-i30-n-versus-hyundai-i30-tcr
Hyundai i30 N hatchback

Hyundai i30 N versus Hyundai i30 TCR

Can Dickie Meaden beat Steve Sutcliffe in a straight(ish) race? We sent them to the Circuit Nuvolari with a pair of Hyundai i30 Ns to find out.
20 Sep 2019