New Ferrari Purosange announced – the SUV that’s not an SUV

Ferrari maps out five-year plan: GTs and hybrids at the core, new V6 engine confirmed and a new mid-engined supercar

Ferrari has used its Capital Markets Day presentation to confirm its plans to produce an SUV, despite CEO Louis Camilleri abhorring the name and refusing to call it as such, claiming it will create a segment we haven’t seen yet. With the working name “Purosangue”, thoroughbred in English, it’s scheduled to arrive at the end of the company’s current product plan that runs to 2022.

In its first presentation since the passing of CEO Sergio Marchionne, the board outlined a product strategy that confirmed it is to introduce a new mid-rear-engined sports car that will sit above the 488 and have a ‘higher performance than the LaFerrari’. It should give the 720S a run for its money. The current 488 will also be replaced before 2022 and will feature a new hybrid-powered V8 engine producing in the region 400bhp-per-litre, up from the 488 GTB’s 190bhp-per-litre.

Subscribe to evo magazine

evo is 21 and to celebrate, we're returning to 1998 prices! Subscribe now to SAVE 39% on the shop price and get evo for its original cover price of £3.00 an issue, plus get a FREE gift worth £25!

> Click here to read our review of the Ferrari 488 Pista

A new sports car architecture will allow Ferrari to offer to a wider spread of derivatives, expanding the product offering within its four pillars: sports car, Gran Turismo, Icona – its new bespoke service to build ultra low volume models, such as one which will be revealed later this evening – and hypercar.

The 812 Superfast will continue to be developed and retain its V12 engine until at least 2022. By this time all Ferraris will be offered with a hybrid powertrain. No further details were forthcoming with regards to the new V6 engine architecture, other than confirmation it will feature soon in a new model similar in style the Portofino to offer a lower performance entry point for customers. When it came to the rumoured Dino resurrection, the board stonewalled any questions on the subject.

Advertisement
Advertisement - Article continues below

Regarding the new hypercar, while the technology for this model is currently in development a direct LaFerrari replacement won’t be launched within this product cycle.

Instead the core of the strategy focuses on Ferrari’s commitment to GT cars, an area it sees offering the greatest growth potential. Headed by new petrol-hybrid powertrains the next generation of GT cars will bring Ferrari back to its origins in terms of producing four-seater luxury cars to sit alongside its range of performance models. One of these new GT cars will be the aforementioned Purosange ‘SUV’, with the second to join the Portofino and GTC4 Lusso as range topping luxury performance car.

Advertisement

Recommended

Visit/ferrari/15589/top-10-most-expensive-cars-ever-sold-at-auction
Ferrari

Top 10 most expensive cars ever sold at auction

21 Jan 2020
Visit/ferrari/13335/ferrari-f50-review-history-prices-and-specs
Ferrari

Ferrari F50 – review, history, prices and specs

6 Jan 2020
Visit/ferrari/201950/new-ferrari-roma-612bhp-198mph-gt-car-joins-the-range
Ferrari

New Ferrari Roma: 612bhp, 198mph GT car joins the range

14 Nov 2019
Visit/ferrari/201707/ferrari-f8-spider-revealed-with-710bhp
Ferrari

Ferrari F8 Spider revealed with 710bhp

8 Sep 2019
Advertisement

Most Popular

Visit/volkswagen/golf-gti/22866/new-volkswagen-golf-gti-leaked-ahead-of-reveal
Volkswagen Golf GTI hatchback

New Volkswagen Golf GTI leaked ahead of reveal

Following a slew of spy shots last year, a camo-free Mk8 Golf GTI surfaces online
20 Jan 2020
Visit/lotus/202124/lotuss-badge-engineered-specials-from-cortina-to-carlton-and-vx220
Lotus

Lotus's badge-engineered specials: from Cortina to Carlton and VX220

Some collaborations more secretive than others, a handful of models have received backing from Lotus over the years. We've gathered the very best
19 Jan 2020
Visit/ford/202122/ford-focus-rs500-v-audi-rs3-new-v-used
Ford Focus RS

Ford Focus RS500 v Audi RS3 – new v used

One’s an eight-year-old Ford, the other a brand new Audi. But which of these five‑cylinder superhatches deserves your £45k?
18 Jan 2020
Visit/features/22907/hyundai-i30-fastback-n-versus-the-col-de-turini
Hyundai i30 N hatchback

Hyundai i30 Fastback N versus the Col de Turini

We take the Hyundai i30 Fastback N up the Col de Turini, a 31km stage of the Monte Carlo World Rally Championship
19 Jul 2019