Jaguar Future-Type concept - The Jaguar of 2040?

Jaguar looks towards a future of sharing and connectivity, but will it provide an authentically Jaguar experience?

Alongside Jaguar Land Rover Classic's converted electric E-type, Jaguar has also presented a forward-looking concept called the Future-Type – a vision of the brand's future mobility solutions.

It centres around the unusual concept that drivers of the future might not own a car themselves, but just one component that allows them to tailor a vehicle to their own requirements – in this case, taking the form of a steering wheel.

Subscribe to evo magazine

Subscribe today to have every issue of evo delivered straight to you. You'll SAVE 39% on the shop price, and get evo for its original cover price for a whole year!

Well, it's a wheel in concept, but its shape might take some getting used to and whether you'll even use it for steering is dependent on how much of a journey would be completely autonomous, but effectively it works as a key through which all your automotive pursuits are directed.

And it has a name: Sayer. Jaguar calls it "connected, intelligent and removable", and predictably you'll spend as much time talking to it and asking Sayer to book you appointments as you will turning it.

Advertisement - Article continues below

> Jaguar F-type review

Most of the time, Sayer lives in your home. A little like a wheel-shaped iPad, it grants you membership to an on-demand service club, which allows you either sole ownership of a car, or the option of sharing a car with others in your community. You can use Sayer to summon your vehicle – for example, using it to book the vehicle ahead of time if you need to get to a meeting, and connect you to the outside world (digitally rather than physically) while the car is driving.

In terms of the driving itself, the car can operate autonomously for as much or as little of the journey as you desire – Jaguar repeats the usual autonomous mantra that the car can drive itself on the more tedious legs of your trip and allow the driver to take over should you happen across a twisty bit of road.

We're less convinced about the company's promise it will offer a "dynamic, emotional experience" however – there still seems like a large degree of disconnection between what dynamic and emotional traits mean to people like us and what they mean to companies desperately scrabbling to remain relevant as tastes and trends change.

> Jaguar I-pace

When was the last time you felt an emotional experience with your smartphone, for instance? You might care about the brand, be it Samsung, Apple or similar, but it's more of a means to an end than an emotional purchase – something you'll forget about as soon as something with more features comes along.

Advertisement - Article continues below

Jaguar shows no sign of losing track of the more tactile and genuinely emotional joys of driving just yet – be that the growl of a V8 or even the beauty and craftsmanship of an electric-converted E-type – but use of terms like dynamism and emotion for a wheeled smartphone seem rather inauthentic.




Jaguar XJR-9: the anatomy of a Group C racer

31 May 2020
Advertisement Feature

Jaguar Project 8 evo reader experience

14 Apr 2020

Drive the most powerful supersaloon Jaguar has ever built

11 Feb 2020

Jaguar F-type R 2020 review

10 Feb 2020

Most Popular


New 2020 BMW M4 spied testing ahead of launch

BMW’s next M4 promises much, but will it deliver? Here’s everything we know so far
7 Jul 2020
Aston Martin

First £2.75m Aston Martin DB5 Goldfinger Continuation model produced

Aston Martin has finished its first DB5 Goldfinger Continuation; the other 24 James Bonds to receive their cars soon
6 Jul 2020
Skoda Octavia vRS

Full 2020 Skoda Octavia vRS engine range detailed

Skoda’s engine range for the Octavia vRS topped by a 242bhp turbo petrol
3 Jul 2020
Mercedes CLA45 AMG hatchback

Mercedes-AMG CLA 45 S Shooting Brake review

Good looks and stonking performance, if you can stomach the price tag
4 Jul 2020