Jaguar Future-Type concept - The Jaguar of 2040?

Jaguar looks towards a future of sharing and connectivity, but will it provide an authentically Jaguar experience?

Alongside Jaguar Land Rover Classic's converted electric E-type, Jaguar has also presented a forward-looking concept called the Future-Type – a vision of the brand's future mobility solutions.

It centres around the unusual concept that drivers of the future might not own a car themselves, but just one component that allows them to tailor a vehicle to their own requirements – in this case, taking the form of a steering wheel.

Subscribe to evo magazine

evo is 21 and to celebrate, we're returning to 1998 prices! Subscribe now to SAVE 39% on the shop price and get evo for its original cover price of £3.00 an issue, plus get a FREE gift worth £25!

Well, it's a wheel in concept, but its shape might take some getting used to and whether you'll even use it for steering is dependent on how much of a journey would be completely autonomous, but effectively it works as a key through which all your automotive pursuits are directed.

And it has a name: Sayer. Jaguar calls it "connected, intelligent and removable", and predictably you'll spend as much time talking to it and asking Sayer to book you appointments as you will turning it.

Advertisement
Advertisement - Article continues below

> Jaguar F-type review

Most of the time, Sayer lives in your home. A little like a wheel-shaped iPad, it grants you membership to an on-demand service club, which allows you either sole ownership of a car, or the option of sharing a car with others in your community. You can use Sayer to summon your vehicle – for example, using it to book the vehicle ahead of time if you need to get to a meeting, and connect you to the outside world (digitally rather than physically) while the car is driving.

In terms of the driving itself, the car can operate autonomously for as much or as little of the journey as you desire – Jaguar repeats the usual autonomous mantra that the car can drive itself on the more tedious legs of your trip and allow the driver to take over should you happen across a twisty bit of road.

We're less convinced about the company's promise it will offer a "dynamic, emotional experience" however – there still seems like a large degree of disconnection between what dynamic and emotional traits mean to people like us and what they mean to companies desperately scrabbling to remain relevant as tastes and trends change.

> Jaguar I-pace

When was the last time you felt an emotional experience with your smartphone, for instance? You might care about the brand, be it Samsung, Apple or similar, but it's more of a means to an end than an emotional purchase – something you'll forget about as soon as something with more features comes along.

Advertisement - Article continues below

Jaguar shows no sign of losing track of the more tactile and genuinely emotional joys of driving just yet – be that the growl of a V8 or even the beauty and craftsmanship of an electric-converted E-type – but use of terms like dynamism and emotion for a wheeled smartphone seem rather inauthentic.

Advertisement
Advertisement

Most Popular

Visit/jaguar/f-type/22839/2020-jaguar-f-type-revealed
Jaguar F-Type

2020 Jaguar F-type revealed 

An updated Jaguar F-type has been revealed with a consolidated engine range and new front end
2 Dec 2019
Visit/bentley/continental-gt/202013/bentley-limited-edition-continental-gt-revealed
Bentley Continental GT

Bentley Limited Edition Continental GT revealed

Inspired by Bentley’s success at Pikes Peak, the Limited Edition Continental GT packs some visual punch based on the record-breaking racer
3 Dec 2019
Visit/supercars/16996/evo-leaderboard-lap-times-the-worlds-fastest-cars-tested-on-track
supercars

evo Leaderboard lap times

Here's the official evo Leaderboard, with the fastest lap times from our tests at the Anglesey Coastal Circuit
3 Dec 2019
Visit/hyundai/201819/hyundai-i30-fastback-n-versus-the-nurburgring
Hyundai i30 N

Hyundai i30 Fastback N versus the Nurburgring

We brought the Hyundai i30 Fastback back to its spiritual home in Germany's Eifel mountains, where there is a racing track you might well have heard o…
7 Oct 2019