Mercedes-Benz signals new design direction - 'The days of creases are over'

Cleaner surfaces and less ornamentation for future Mercedes-Benz models

Mercedes-Benz has released images of a sculpture that should point towards the brand's future design direction - one that focuses on purity, rather than superfluous decoration.

The "Aesthetics A" sculpture takes the form of a typical four-door saloon car, so it could represent several future Mercedes model lines, from the compact CLA to the luxury S-class.

> Mercedes-Benz CLA review - does sporty saloon's drive match its looks?

There are definite hints of the firm's current design language in the sculpture too, albeit more confident, more toned than existing production models. Less complex too, as Mercedes' claims of 'sensual purity' imply - the slightly odd scalloped sides of the existing CLA and C-class in particular are nowhere to be seen.

A confident, sharp shoulder line, which in current models fades in over the front wheel arch and fades out again before the rear wheel, now stretches the entire length of the car, appearing to start where the front light units would begin and ending at their counterparts at the rear.

That line (known within the industry as a 'tornado line') slightly contradicts claims from Chief Design Officer of Daimler AG, Gorden Wagener, that 'the days of creases are over', as does a sharp edge to the boot, but it's undoubtedly a cleaner design than the company's current products.

'Form and body are what remain when creases and lines are reduced to the extreme,' says Wagener. 'We have the courage to implement this purism... the upcoming generation of the compact class has the potential to herald a new design era.'

> Also read: Mercedes-AMG A45 review

That reference to compact class cars suggests that, as it did with the current generation of Mercedes-Benz products, the A-class and its ilk will be some of the first models to adopt the new style. Given the current A-class made its debut in 2012, it may still be a year or so before we see its replacement in production form.

Other notable elements of the Aesthetics A study are the colour - something Mercedes-Benz describes as 'a new signature colour' for the brand (so expect some future concepts to bear this shade, rather than the traditional silver) - and a more rounded grille design, more similar to the AMG GT than the company's existing saloon cars.

Recommended

Mercedes-Benz Vision EQXX flagship teased – 620-mile electric saloon under development
Mercedes-Benz Vision EQXX flagship teased
Mercedes

Mercedes-Benz Vision EQXX flagship teased – 620-mile electric saloon under development

As Mercedes-Benz outlines its future strategy, we’ve been given our first glimpse of the next step in its EV offensive
22 Jul 2021
Mercedes S-class 2021 review – the ‘best car in the world’ just got better
Mercedes S-class – front tracking
Mercedes

Mercedes S-class 2021 review – the ‘best car in the world’ just got better

It may be slipping out of fashion, but the institution that is Mercedes’ S-class is only getting stronger
22 Jul 2021
Updated in-line six Mercedes-AMG GT 4-Door revealed – hybrid V8s still to come
Mercedes-AMG GT53 MY22 – front tracking
Mercedes

Updated in-line six Mercedes-AMG GT 4-Door revealed – hybrid V8s still to come

GT43 and GT53 4-Doors receive a refresh while we await the arrival of the V8 hybrid GT73
14 Jun 2021
All-electric Opel Manta GSe restomod revealed
Opel Manta GSe restomod
Vauxhall

All-electric Opel Manta GSe restomod revealed

The eccentric Opel Manta GSe resto-mod previews Vauxhall’s electric GSe performance sub-brand
19 May 2021

Most Popular

New Audi RS3 revealed – AMG’s A45 S rival returns fitter and faster
2021 Audi RS3 Sportback – front tracking
Audi RS3

New Audi RS3 revealed – AMG’s A45 S rival returns fitter and faster

After months of tech insights, we now finally get to see the all-new Audi RS3 in its finished form
19 Jul 2021
Lotus Emira makes world debut – all-new coupe to rival Alpine A110
Lotus Emira
Lotus

Lotus Emira makes world debut – all-new coupe to rival Alpine A110

Lotus's first all-new car for a quarter of a century comes AMG power and sub-£60,000 price tag
13 Jul 2021
Porsche 911 GT3 Touring 2021 review – pairing the magnificent 992 GT3 experience to a more subtle audience
Porsche 911 GT3 Touring 992 review
Porsche 911 GT3

Porsche 911 GT3 Touring 2021 review – pairing the magnificent 992 GT3 experience to a more subtle audience

There are few, if any, more rewarding, engaging or intense experiences for those in pursuit of the thrill of driving
14 Jul 2021